By Punch Chama
If you have ever visited Zambia’s Copperbelt Province especially the towns of Kitwe and Ndola you will count how many times you will see people in jerseys of clubs representing those towns.
For Nkana FC almost every corner or road you will turn to you will find people wearing a Nkana FC or Power Dynamos replica on any day of the week and same applies for Ndola.
This is normal even in European towns like Manchester and Liverpool where you will find people wearing Manchester United, City, Liverpool and Everton replicas as they go about their daily lives.
In football and infact in just most types of businesses and endeavors visibility is everything.
That is the reason why in business companies like Airtel and MTN invest have heavily in the past in branding shops with the companies colors as where ever you go you will find the clubs brands.
This is called In Your Face Marketing and is impossible to avoid and youll be exposed to certain companies brands no matter what you do.
However in Lusaka there is a serious lack of visibility in Lusaka based clubs and is the one huge reason why Lusaka based clubs usually struggle for attendance.
In terms of the Zambia National team fans will turn up in numbers in Lusaka because being Zambian is clearly visible but for clubs they havent done enough.
In Lusaka its normal to see Arsenal, Chelsea, Manchester United and even Kaizer Chiefs and Orlando Pirates jerseys before you see a Lusaka based replica.
Infact Copperbelt Replicas like Nkana, Power Dynamos, Nchanga Rangers are more popular in Lusaka despite the Copperbelt being 300 Kilometers from Lusaka.
This lack of visibility by Lusaka clubs is the one reason why on a Monday after league matches you will find people in offices and public places talking about Manchester United, Chelsea and Arsenals matches and not Nkwazi FC, Green Buffalos etc.
Lusaka based clubs havent done the town of more than 2 Million people justice but at least Zanaco FC have done something different as most of the times when you enter a ZANACO BANK Branch on a Friday you will find Zanaco Bank employees in Zanaco FC replicas which gives Zanaco some visibility.
Aside from Zanaco the rest just havent done much and thats why Lusaka clubs lack visibility in the town.